Global Key Account Marketing Lead

Description

What this role is about:

The Global Key Account Marketing Lead, former GlobalCustomer Deployment Marketing Manager is the Group’s operational arm for ourmost strategic accounts. The starting point is the Group-level marketing plan alreadydefined for these accounts. This role exists to make that plan real: adapting it, translating it into localrealities, and ensuring our strategic customers actually experience the fullbreadth of what Manutan can offer commercially.

This is a coordinator and lead role. The persondoes not execute campaigns themselves but support entities to deploy them. They steer, align, and hold the thread across 17 countries, local marketingteams, KAMs, and sales leaders. The value they create is in the quality of theorchestration and in the relevance of what gets deployed in the field.

Central to this mission is a data-drivenmindset. The role requires building the capacity to detect patterns before theybecome problems: a customer site losing engagement, a contract underperformingagainst its deployment roadmap, a market showing signs of churn before ithappens. Identifying these signals early, and triggering the right responsefrom the right team, is part of what makes this role strategic rather thanoperational.

How success looks:

Success in this role is not measured by thevolume of campaigns produced. It is measured by the commercial outcomesdelivered for our strategic accounts and by the quality of the steering put inplace to get there.

Concretely, this means a quarterly reviewrhythm for each strategic customer: performance against targets, contractpenetration, levers activated, gaps identified, and a clear forward view. Thisreview is not a reporting exercise. It is a decision-making tool for the GlobalKey Account Marketing Leadand a support framework for local sales teams, giving them a clearer read ontheir accounts and sharper actions to take.

It also means owning the deployment strategyitself. Not just applying it, but challenging it, improving it, and rebuildingit when market signals or field feedback call for it.

Scope of action:

• Customer lifecycle marketing for the100 European strategic accounts, from contract signature through deployment,business reviews, and renewal.
• Multi-channel marketing approachacross newsletters, social media, interactive formats, print [KV4] ,digital, and Outof Home .
• Harmonization of the strategicaccount marketing approach across all 17 countries, with genuine respect forlocal market specifics.
• ISA contract deployment: driving growth within the ISA segment by ensuring signedagreements translate into active commercial activity at local level.
• Marketing Toolbox: co-ownership withlocal marketing, sales, UX, and E-Procurement teams for continuous improvement.
• Data and pattern detection: workingwith the BI team to build evaluation tools capable of surfacing early signals,such as declining site-level engagement or contract underperformance, beforethey materialize as churn.
• Market intelligence: ongoingcollection of local insights, customer preferences, and competitive dynamics tofeed back into the global approach.

Profile

Background

• 6+ years of experience in B2Bmarketing, account-based marketing, or customer marketing, ideally in aninternational or multi-entity environment.
• Proven experience working alongsidesales teams and KAMs, with a clear understanding of commercial cycles andstrategic account dynamics.
• Experience driving cross-functionalprojects without direct hierarchical authority, coordinating multiplestakeholders across different countries or business units.
• Comfortable with performance data:able to read a commercial dashboard, identify meaningful signals, and translatethem into marketing or sales actions.
• At ease in complex, evolvingenvironments where priorities shift and the ability to bring structure isitself part of the value.

Company

E-commerce BtoB pour la distribution d'équipements et fournitures aux entreprises.