Performance Optimization Manager (Paid Search)

Responsibilities

• Execute and optimize paid search campaigns across various search engines, with a focus on Google Ads.
• Perform keyword research, create compelling ad copy, and optimize landing pages for better performance.
• Monitor campaign metrics and make data-driven adjustments to improve CTRs and conversions.
• Stay updated on industry trends and search engine algorithm changes to optimize campaign strategies.
• Prepare reports on campaign performance and provide insights and recommendations for improvement.
• Collaborate with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Job requirements

• Minimum of 2 years of hands-on experience in managing paid search campaigns, preferably with a focus on Google Ads.
• Strong knowledge of search engine marketing principles, best practices, and industry trends.
• Proficiency in Google Ads and Google Analytics.
• Analytical mindset with the ability to interpret and derive actionable insights from campaign data.
• Fluent English (B2+).