Sales Operations Manager

A. Business Development & Customer Acquisition

● Identify and pursue new business opportunities among SMEs, corporate organizations,

institutions, event organizers, agencies and other potential customers.

● Build and maintain a pipeline of prospective clients through referrals, networking, direct

outreach, social media and other relevant channels.

● Research target organizations, identify decision-makers and initiate professional sales

conversations.

● Promote the company’s printing, branding and corporate identity services to prospective

customers.

● Develop relationships with corporate and institutional clients to generate recurring and

project-based business.

B. Client Engagement & Needs Assessment

● Engage prospective and existing customers to understand their business objectives,

branding needs, project requirements, timelines and budgets.

● Recommend relevant printing, promotional and branding solutions based on customer

requirements.

● Explain service options, production considerations, pricing and delivery expectations

clearly.

● Maintain consistent communication throughout the customer’s buying journey.

● Respond promptly and professionally to enquiries, requests and customer concerns.

C. Sales Conversion & Account Management

● Convert qualified enquiries and prospects into confirmed orders and paying customers.

● Prepare and follow up on quotations, proposals and commercial offers in coordination

with relevant internal teams.

● Negotiate pricing and commercial terms within approved company guidelines.

● Maintain relationships with existing accounts, identify additional needs and encourage

repeat purchases.

● Monitor client satisfaction and address routine concerns, escalating production or

delivery issues where necessary.

● Develop opportunities for long-term accounts, repeat orders and referrals.

D. Sales Pipeline & Lead Follow-Up

● Maintain an accurate and up-to-date record of prospects, enquiries, quotations,

negotiations and confirmed orders.

● Follow up consistently with prospective customers to improve conversion rates and

prevent viable opportunities from being lost.

● Track each opportunity through the sales process, from initial contact to order

confirmation and post-sale follow-up.

● Prioritize prospects based on business potential, urgency, customer requirements and

likelihood of conversion.

● Maintain an organized customer database and document all relevant interactions.

E. Quotations, Orders & Internal Coordination

● Work with the relevant teams to obtain accurate pricing, specifications, production

timelines and delivery information.

● Ensure customer requirements are properly documented and communicated before an

order is confirmed.

● Coordinate with design, production, operations and finance teams to support smooth

order execution.

● Keep customers informed about order progress, approved changes and expected

delivery timelines.

● Confirm that customer expectations and commercial commitments are aligned with the

company’s approved capabilities and processes.

F. Market Research & Business Opportunities

● Monitor the market for organizations, events and businesses with potential printing,

promotional and branding requirements.

● Identify customer segments, seasonal opportunities and relevant industry developments.

● Monitor competitor offerings, market pricing and customer preferences.

● Share market intelligence and customer feedback with the Sales & Marketing Manager.

● Recommend practical approaches for reaching new customer segments and improving

sales opportunities.

G. Sales Reporting & Target Achievement

● Work toward agreed monthly and quarterly sales, customer acquisition and revenue

targets.

● Submit regular reports on prospecting activities, leads generated, meetings, quotations,

conversions and revenue.

● Track follow-up activities and identify obstacles affecting sales progress.

● Provide accurate information to support sales forecasting and management decisions.

● Take ownership of assigned accounts, sales opportunities and agreed performance

objectives.

H. Professional Representation & Accountability

● Represent Effloresce Nigeria Limited professionally in customer meetings, presentations,

networking activities and business engagements.

● Maintain confidentiality of customer information, pricing and company records.

● Follow approved sales processes, pricing policies and commercial procedures.

● Avoid making unauthorized commitments regarding pricing, specifications, production or

delivery.

● Demonstrate integrity, accountability and a customer-focused approach in all business

dealings.

Requirements

● Bachelor's degree or HND in Marketing, Business Administration, Sales, Mass

Communication or a related discipline.

● Proposed 2–5 years of relevant experience in account management, B2B sales,

business development, customer acquisition or a related commercial role.

● Experience prospecting for customers, managing sales pipelines, preparing quotations

and closing sales.

● Experience working with corporate clients, SMEs or institutional customers is an

advantage.

● Experience in printing, branding, advertising, promotional products, creative services or

related industries is an advantage.

● Demonstrated ability to build client relationships, understand customer needs and

identify opportunities for repeat business.

● Familiarity with CRM systems, Microsoft Office and digital communication tools.

● Ability to organize multiple client accounts, enquiries and deadlines effectively.

Benefits

250,000 salary, Hybrid Work system