Founding Senior Product Manager

About us

Afori is on the mission to ensure that every human has the right insurance cover at the right time.To get there, we’re building the AI-native insurance broker. Afori combines deep industry expertise, AI built specifically for insurance, and capital, so brokerages can deliver the best customer service and grow faster.

In just one year, we’ve built our AI-first operating system. It already saves brokers up to 4 hours a day and helps our brokerages grow more than 35% organically. Now we’re entering our next phase of growth, and we’re looking for the people who will build it with us.

The opportunity is massive. The global protection gap is €1.3 trillion. When Sequoia recently mapped the AI-native services opportunity, it ranked insurance brokerage first: a $140–200B market.

We’re backed by Tier 1 investors including General Catalyst (early investors in Airbnb, Stripe and Mistral), alongside operators such as Mustafa Suleyman (CEO, Microsoft AI) and Alex Rinke (Co-CEO, Celonis). Our founders built wefox into an insurance unicorn. Afori is their next one, AI-native from day one.

Your Impact

In this unique founding role, you are the bridge between our insurance brokerage customers, the market, and our engineering & AI teams. You will own the product that helps brokers grow their business. You will shape the AI agents that find the right sales opportunities in a broker’s portfolio and turn them into signed contracts, in a simple and intuitive product experience.

You will translate how brokers win and grow customers into clear user journeys, prioritize the right problems, and ensure that Afori always builds what matters most. You will help build the most modern insurance brokerages, with AI that measurably increases their organic growth.

Key Responsibilities

• Product & Vision: Own our sales product and help define the roadmap for the sales and growth workflows of brokers.
• Voice of the Broker: Deeply understand how insurance brokers in Germany win, retain and grow customers, and where they leave revenue on the table, to decide what to build first.
• Solution oriented: Understanding the problem and coming-up with the best product-based solutions is required for this job.
• Growth Mechanics: Translate broker sales motions (cross- and up-selling, tariff optimisation (Tarifoptimierung), new business (Neugeschäft), tenders (Ausschreibungen), etc.) into clear product specifications for engineering and AI teams, from finding the right customers to outreach, quoting and closing.
• Customer Discovery: Lead continuous user interviews, feedback loops, and shadow sessions with brokers to test assumptions early and often.
• Data-Informed Decisions: Use both qualitative and quantitative insights to refine prioritization and measure success.

What We’re Looking For

• 5+ years working as a product owner or product lead in a high-growth environment.
• Experience in building B2B products, preferably in Insurtech or Fintech, ideally sales, CRM or marketing automation tools.
• Fluent English and German (C1+): you can communicate naturally with brokers and industry experts.
• Strong understanding of sales funnels and how to drive conversion with end customers, ideally in a B2B2C setup where you enable a sales force rather than sell directly, while keeping the user experience intuitive.
• Ability to break down complex operational challenges into simple, elegant product solutions and communicate those clearly.

What We Offer

• Salary: Competitive and aligned with your experience.
• Team bonus: Tied to achieving our team results.
• Equity: Stock options with pathways for high performers to grow their ownership over time.
• Office-first in the heart of Barcelona: Monday to Thursday in our office with breathtaking views over Passeig de Gràcia, with flexibility when needed.
• Relocation support to help you move to Barcelona.
• Learning: Financial support for courses, certifications and other development (approved case by case).
• Time off: 24 days of paid annual leave plus public holidays.
• Team culture: Team events and a team that plays to win, together.

Our Core Values

• Own it: We take responsibility and get it done.
• Raise the bar: We iterate and learn fast until we solve the core problems of our brokers and end customers.
• One team: We act like a professional sports team that pushes for the win with high intensity.
• Solutions: There is always a solution.

The Process

• Intro call with Aurika, Founding Director of People
• Interview with Fabian, our CEO & Co-Founder
• Interview with Sergi, our Co-Founder & CTO
• Case study presentation in our Barcelona office