Snr. Consumer Insights Analyst

This is a remote position.

Primary Functions:

∙Managing the Research assignments of the company

∙Assisting with the preparation of consultancy assignments

∙Advertising and representing the agency and its services to clients

∙Assist with business growth and development initiatives/planning

Responsibilities by Function:

Business Development

∙Prepare and pitch research proposals for new and existing clients based on agreed targets

Planning and Design

∙Identify and determine the scope of marketing research needs, including secondary research and

research design/implementation

∙Selecting the most appropriate research methodology and techniques

∙Formulating research proposal and presenting it to the client or senior management

∙Designing qualitative and quantitative research plans

Executing

∙Designing questionnaires and moderator guides to ensure the necessary data is captured

∙Conducting qualitative or quantitative surveys, which may involve field, interview or focus group

assessments;

∙Writing and managing the distribution of surveys and questionnaires

∙Briefing interviewers and researchers

∙Liaising with and managing survey staff

∙Moderating focus groups

∙Using statistical software to manage and organise information

∙Monitoring the progress of research projects

∙Oversee the fieldwork initiative

Reporting

∙Conducting in-depth data analyses using traditional and advanced methods

∙Interpreting data, writing reports, and making actionable recommendations

∙Making presentations—answering questions and instilling confidence

∙Manage all aspects of qualitative and quantitative consumer research

∙Analyze and interpreting data to identify patterns and solutions, including surveys and focus

group transcripts

∙Writing detailed reports including related recommendations and presenting results

Requirements

Experience and Requirements include:

∙Bachelors or advanced degree in research, business or the sciences

∙A minimum of 5 years’ experience in survey design, execution and analysis.

∙Good working knowledge of analytical and statistical tools to analyze and interpret data,

(SPSS/SAS), MS Word, Excel, and PowerPoint software.

∙Ability to design and execute multiple research projects simultaneously.

∙Must be a strategic thinker with strong organizational and analytical skills.

∙Ability to work independently on projects in a fast-paced environment

∙Exceptional written and oral communication abilities

∙Highly motivated, flexible and adaptable nature.

Benefits

Healthcard