Senior SEO & PR Specialist

Role Overview

We are looking for a results-driven Senior SEO & PR Specialist to strengthen Armakuni’s online visibility, brand reputation, organic traffic, and lead generation. The ideal candidate will have hands-on experience in SEO, digital PR, media outreach, and content distribution, preferably within B2B technology, IT services, or SaaS.

Key Responsibilities:

• Develop and execute SEO strategies to improve organic rankings, website traffic, and qualified leads.
• Conduct keyword research, competitor analysis, on-page optimization, and technical SEO audits.
• Manage link-building initiatives and improve domain authority through high-quality backlinks.
• Plan and execute PR campaigns, media outreach, press releases, and thought leadership initiatives.
• Build relationships with relevant journalists, publications, industry media, and technology communities.
• Secure media coverage, guest articles, interviews, and opportunities to increase brand visibility.
• Collaborate with content and marketing teams to distribute content across relevant channels.
• Track SEO and PR performance using Google Analytics 4, Google Search Console, and relevant SEO tools.
• Explore opportunities to improve visibility across AI-powered search platforms and emerging search channels.

Required Skills:

• 4–7 years of experience in SEO and PR, preferably in B2B technology, IT services, or SaaS.
• Strong knowledge of technical SEO, on-page SEO, off-page SEO, and link building.
• Hands-on experience in media relations, press releases, journalist outreach, and digital PR.
• Familiarity with Ahrefs, SEMrush, Google Analytics 4, and Google Search Console.
• Excellent written communication, content development, and relationship-building skills.
• Ability to measure SEO and PR impact on brand visibility, website traffic, and lead generation.