Why VMRay

• Innovative Environment : Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements.
• High-impact Role : Directly influence pipeline and revenue growth in a key market.
• Global Collaboration: Work closely with international marketing and sales teams
• Build Channel & Field Marketing: Play a central role in shaping and scaling our MEA & Southern Europe field marketing function.
• Collaborate Culture : Work alongside a passionate and talented team that values innovation, creativity, and customer – centricity.
• Career Growth: Strong opportunities for development, advancement, and expanding your skill set.

Your Responsibilities

This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our EMEA sales team and channel partners. You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global GTM strategy to life in the MEA & Southern market. You take ownership of execution and regional impact. The role is reporting into the Vice President Marketing.

• Develop and execute regional field marketing plans aligned with business objectives and sales priorities across MEA & Southern Europe.
• Partner closely with the Sales organization to drive demand generation, pipeline growth, and customer engagement.
• Plan and deliver integrated marketing campaigns, including digital programs, webinars, customer events, executive roundtables, and trade shows.
• Support the development of the company’s channel marketing approach by creating scalable marketing programs and assets for partners.
• Identify opportunities to increase market awareness and generate demand in key MEA & Southern markets and localize global marketing initiatives for regional markets, with a particular focus on French-speaking countries.
• Manage campaign execution from planning through reporting and optimization.
• Track campaign performance, pipeline contribution, and ROI, providing actionable recommendations.
• Manage campaign budgets and external agencies where required.
• Ensure effective lead management and campaign execution using Salesforce (SFDC) and Pardot (Marketing Cloud Account Engagement).

Our Requirements

Essential:

• 3-5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech.
• Proven experience executing events or field marketing programs and channel development.
• Ability to manage multiple events and campaigns simultaneously.
• Experience working with or supporting sales teams.
• Knowledge of Account Based Marketing and account penetration (upsell and cross-sell).
• Familiarity with Pardot.
• Fluent in French and English.
• Willingness to travel up to 25% within the region and internationally.
• Data-driven mindset with the ability to track and report on performance and cost (ROI).
• Strong communication skills, especially in cross-functional settings.

Advantageous (not essential):

• Familiarity with other marketing and CRM tools (e.g. HubSpot, Salesforce).
• Fluent Arabic.

Location

EMEA | Fully Remote

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