Sr. Marketing Operations Manager

About the Role

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.

The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.

Responsibilities

Marketing Infrastructure & Tech Stack

• Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more

• Evaluate, onboard, and integrate new tools as the business scales

• Maintain data integrity across all systems: deduplication, normalization, and routing logic

• Document all processes, workflows, and system configurations

• Partner with IT and Security on procurement, SSO, and data compliance requirements

Lead Scoring & MQL Management

• Design, implement, and iterate on behavioral and demographic MQL scoring models

• Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL

• Build and maintain lead routing and assignment rules in partnership with Sales Ops

• Monitor score decay, conversion rates, and funnel velocity — optimize continuously

• Establish SLAs between Marketing and Sales for lead follow-up and feedback loops

System Integrations

• Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability

• Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech

• Partner with RevOps on attribution modeling and multi-touch reporting

• Troubleshoot and resolve integration failures and data sync issues proactively

Reporting & Analytics

• Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics

• Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds

• Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity

• Support quarterly business reviews with pipeline attribution analysis

Campaign Operations

• Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels

• Own email deliverability, list hygiene, and database health

• Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows

Requirements

• 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS

• Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM

• Hands-on experience building or significantly rebuilding an MQL scoring model

• Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies

• Experience managing complex MAP-to-CRM integrations and third-party tool connections

• Comfortable with SQL or working alongside data/BI teams to pull and validate data

• Highly organized and process-driven — you document everything

• Strong communicator who can translate technical concepts for non-technical stakeholders

• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience

Nice to Have

• Experience building a marketing tech stack from an early or mid-stage starting point

• Familiarity with intent data platforms (6sense, Bombora, G2)

• Experience with ABM program operations

• Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)

• Prior experience at a cybersecurity company