Field Marketing Manager (Americas)

The Opportunity

**The role.**This role drives field and partner marketing for the Americas growth thesis with events that produce pipeline, not booth traffic. AI plans, personalizes, and follows up alongside you as a digital co-worker, so a lean field motion punches above its weight, and every program here is measured on the pipeline it produces. A real channel or partner motion is a hard requirement for this seat.

Key Responsibilities

• Run field programs and partner co-marketing that create measurable pipeline.

• Own the Americas regional field marketing strategy and calendar, sequencing programs against pipeline targets and the channel build across our highest-growth product lines, including the public-sector motion.

• Shift events from trade-show booths toward focused executive dinners, roundtables, and other formats built around real conversations, not reach.

• Run the digital tactics that support the field motion, webinars, email nurture, and other lightweight touches that extend a program's reach before and after the in-person moment.

• Build and manage the Americas MDF/CDF program, leading weekly calls with regional and business unit leadership to align funding, priorities, and program status.

• Manage swag and merchandise logistics, ordering, inventory, and regional distribution, in partnership with the Senior Design Lead on creative.

• Partner with Product Marketing to identify and develop channel- and partner-facing materials, including battlecards, one-pagers, and localized decks.

• Coordinate closely with demand generation and creative so field programs are built into the broader campaign engine, not run as a parallel track.

• Localize the platform story and campaigns for the region.

• Activate regional customer advocacy, bringing existing customers in as speakers, references, and hosts for field programs.

• Use AI for event planning, personalization, and follow-up, from pre-event outreach through post-event nurture.

• Own the regional field budget and vendor relationships, and tie every field dollar to pipeline and opportunity outcomes.

• Manage the EMEA field marketing manager, who reports into this role.

Ideal Candidate Profile

We're looking for a field marketing leader whose events produce measurable pipeline through a real channel or partner motion, not booth traffic, and who uses AI to make a lean regional team punch above its weight.

Required Qualifications

• AI-first problem solving is the core requirement for this role: you reach for AI first, not last, to think through and solve real problems, treat AI as a digital co-worker rather than an occasional tool, and can point to how you've actually done it. This isn't optional, and it isn't just familiarity with the tools.

• 6+ years in field or partner marketing in B2B.

• A proven channel or partner motion, not direct-only experience.

• A track record of field programs personally accountable for measurable pipeline, not attendance or activity metrics.

• Experience managing MDF/CDF or channel co-op marketing funds, including budget ownership and cross-functional stakeholder alignment.

• Comfortable in Salesforce.

• Able to travel as needed.

• US-based.

• Bachelor's degree, or equivalent practical experience.

Differentiating Capabilities

• Co-marketing experience alongside the partner relationships themselves.

• Uses AI to raise the output of a lean field team.

• Comfortable operating to a PE or growth-equity standard for rapid, measurable scale.

• Experience supporting account-based marketing execution at the strategic, tier-one account level.

What Success Looks Like

Immediate Mandate (First 90 Days)

• Rebuild the Americas event plan around pipeline outcomes.

• Launch the first partner co-marketing campaigns with the channel.

• Set field pipeline targets and tracking with RevOps.

• Stand up the MDF/CDF process and the first round of weekly regional and business unit alignment calls.

6-12 Months

• Field and partner co-marketing programs are producing measurable pipeline, not just attendance numbers.

• Events have shifted from trade-show booths to focused executive dinners and roundtables sales actually wants to attend.

• The Americas channel build and the public-sector motion have real field support behind them.

• The MDF/CDF program is running as a predictable, funded cadence with regional and business unit leadership aligned on priorities.

• Every field dollar ties back to pipeline and opportunity outcomes RevOps can see.

• The EMEA field marketing manager is running a well-coordinated regional motion under this role.